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Bespoke restomod and lifestyle brand · Automobiles

Hedonic

A Cap Ferret atelier that reinvents automotive icons as joyful, made to measure objects of pleasure.

H
The House

Built for the road.

Founded by Serge Heitz.

Hedonic is an independent French brand with its flagship store at Claouey, on the Cap Ferret peninsula.
The Story

Chapters of Hedonic

I

It was founded by Serge Heitz, a Porsche specialist who also runs Serge Heitz Automobiles Consulting.

II

The name comes from hedonism, the ancient Greek idea that the pursuit of pleasure is the purpose of life.

III

Its 911 [re]creation programme reinvents Porsche 911 type 964 cars, while Land Defender restores Land Rover Defender and Series vehicles.

IV

Its motorcycles are built on new Triumph and Harley-Davidson bases and approved by UTAC.

V

The brand has built an amphibious car in collaboration with designer Ludovic Lazareth.

The Signature

[re]creation of automotive icons

A Porsche is sketched in the sand at Cap Ferret before a wave washes over it.

On Simply Luxury

The latest from Hedonic

New stories from Hedonic arrive here as we publish them, straight from the house.

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Find Hedonic

Bespoke is made in person: a conversation, a measure, and fittings until it is right.

Where to find them
Lège-Cap-Ferret, France
Automobiles

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Hedonic
Bespoke restomod and lifestyle brand, Lège-Cap-Ferret.
Visit the house →@hedonicmachines

The Hedonic name belongs to its owners. Stories on Simply Luxury are drawn from the house's own published content. Illustrations by Simply Luxury.