Simply Luxury
The Swiss watchmaker of the Monaco and Carrera, rooted in motorsport timing.
TAG Heuer
A timepiece born from the circuits of motorsport, the Carrera Chronograph represents TAG Heuer's enduring mastery of speed and style. Its design speaks to those who understand that true luxury lies in purposeful engineering.
Read the story →
TAG Heuer
Behind the garage doors and into the pit lane, a new timepiece emerges from the world of Formula 1, where split second timing separates victory from the ordinary.
Read the story →
TAG Heuer
At the heart of motorsport's most compelling theatre, TAG Heuer gathers those who understand the intimate relationship between timing, technique and triumph. In Austin, where speed defines moments, the brand's ambassadors and guests explored the exquisite marriage of horological mastery and racing excellence.
Read the story →
TAG Heuer
As the Swiss watchmaker celebrates ten years alongside the racing team, a singular timepiece emerges from the partnership: the Formula 1 Solargraph, engineered for those who measure victory in tenths of a second.
Read the story →
TAG Heuer
As Formula 1 descends on Texas, the Swiss watchmaker convenes its ambassadors and notable competitors for a weekend that celebrates velocity, precision and the fellowship of champions.
Read the story →
TAG Heuer
A milestone partnership reaches new heights as the watchmaker honours ten years of kinship with the Formula 1 team through an elegant celebration of shared ambition and mechanical precision.
Read the story →
TAG Heuer
A timepiece born from the marriage of Formula 1 heritage and contemporary design, the new Solargraph x Oracle Red Bull Racing captures the essence of velocity and precision. Rendered in striking blue and red, it stands as both instrument and emblem of performance.
Read the story →
TAG Heuer
A remarkable confluence of horological innovation and motorsport heritage, the new TAG Heuer Formula 1 Solargraph emerges as a testament to a decade long partnership forged in speed and precision.
Read the story →
TAG Heuer
TAG Heuer elevates its storied partnership with Oracle Red Bull Racing through an exquisite new timepiece that marries horological excellence with motorsport intensity. The Formula 1 Solargraph represents a pinnacle of technological innovation and aesthetic refinement.
Read the story →
TAG Heuer
A purposeful collaboration between the Swiss watchmaker and Oracle Red Bull Racing presents a timepiece engineered for velocity and endurance, harnessing the very essence of motorsport's most thrilling theatre.
Read the story →The most recent story is TAG Heuer’s four collections capture the essence of gift giving, published on 10 November 2026.
Recent stories include TAG Heuer Formula 1 Chronograph honours Ayrton Senna’s racing legacy; TAG Heuer honours Ayrton Senna’s São Paulo legacy; TAG Heuer opens Tokyo flagship in Ginza’s design quarter; TAG Heuer opens Ginza boutique with new Carrera Chronograph.
TAG Heuer appears in Horology.
Simply Luxury has published 47 stories about TAG Heuer, all collected on this page and updated as new launches are announced.
The Swiss watchmaker of the Monaco and Carrera, rooted in motorsport timing.
Our most recent TAG Heuer story is TAG Heuer’s four collections capture the essence of gift giving, published on 10 November 2026. From the racing heritage of the Carrera to the bold geometry of the Monaco, TAG Heuer offers four distinct expressions of precision watchmaking for every collector this season.
Simply Luxury has published 47 stories on TAG Heuer, including: TAG Heuer’s four collections capture the essence of gift giving; TAG Heuer Formula 1 Chronograph honours Ayrton Senna’s racing legacy; TAG Heuer honours Ayrton Senna’s São Paulo legacy; TAG Heuer opens Tokyo flagship in Ginza’s design quarter.
Our TAG Heuer stories appear in Horology, and every one is gathered on this page.
SIMPLY LUXURY is a registered trademark of Mr Anand S Hira, licensed to H.H L.L.C-FZ, Licence 2313961.01, Meydan Grandstand, 6th Floor, Meydan Road, Nad Al Sheba, Dubai, UAE. Contact: pa@simplyluxury.net
Privacy PolicyCookie PolicyTerms of UseAccessibilityCookie settings
We use a few analytics cookies to understand what our readers enjoy on SIMPLY LUXURY. May we? Privacy policy
