Simply Luxury
The Swiss watchmaker of the Monaco and Carrera, rooted in motorsport timing.
TAG Heuer
The new TAG Heuer Formula 1 Solargraph celebrates a decade of partnership with Oracle Red Bull Racing through a watch engineered for the demands of motorsport's most exacting environment.
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TAG Heuer
A remarkable milestone in horological partnership finds expression in an exceptional timepiece that marries cutting edge solar technology with the visceral drama of motorsport competition.
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TAG Heuer
The legendary Monaco collection introduces a revolutionary movement that fundamentally reimagines how a chronograph functions, replacing conventional mechanics with an elegant system of elastic deformation that elevates precision whilst reducing wear.
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TAG Heuer
The storied Monaco collection reaches new heights of technical audacity with an open worked dial that transforms the innovative Calibre TH80-00 into a mesmerising architectural spectacle. A timepiece of commanding presence and uncompromising craftsmanship.
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TAG Heuer
The new Calibre TH80-00 movement represents a profound evolution in watchmaking philosophy, replacing conventional rigid articulation with ingeniously engineered flexible components to achieve unprecedented durability and precision.
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TAG Heuer
The storied Monaco collection receives its most audacious evolution yet with a chronograph mechanism that fundamentally reimagines how mechanical movements function. Nine years of meticulous research has yielded the Calibre TH80-00, a triumph of horological innovation.
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TAG Heuer
Five years of refinement at TAG Heuer LAB has culminated in a transformative evolution of the iconic Monaco, where circular tradition gives way to a strikingly contemporary square silhouette and an entirely new mechanical movement.
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TAG Heuer
A masterpiece of horological precision, the Monaco Evergraph unites 322 meticulously assembled components within an elegant titanium case, presenting an extraordinary fusion of technical innovation and timeless design sophistication.
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TAG Heuer
The iconic Carrera collection evolves with a sophisticated timepiece engineered for the contemporary gentleman. Marrying Swiss horological mastery with intuitive functionality, this distinguished chronograph proves that refinement need never compromise on practicality.
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TAG Heuer
A landmark achievement unfolds at the Marina Bay Street Circuit as a triumphant performance underscores the enduring partnership between haute horlogerie and elite motorsport.
Read the story →The most recent story is TAG Heuer’s four collections capture the essence of gift giving, published on 10 November 2026.
Recent stories include TAG Heuer Formula 1 Chronograph honours Ayrton Senna’s racing legacy; TAG Heuer honours Ayrton Senna’s São Paulo legacy; TAG Heuer opens Tokyo flagship in Ginza’s design quarter; TAG Heuer opens Ginza boutique with new Carrera Chronograph.
TAG Heuer appears in Horology.
Simply Luxury has published 47 stories about TAG Heuer, all collected on this page and updated as new launches are announced.
The Swiss watchmaker of the Monaco and Carrera, rooted in motorsport timing.
Our most recent TAG Heuer story is TAG Heuer’s four collections capture the essence of gift giving, published on 10 November 2026. From the racing heritage of the Carrera to the bold geometry of the Monaco, TAG Heuer offers four distinct expressions of precision watchmaking for every collector this season.
Simply Luxury has published 47 stories on TAG Heuer, including: TAG Heuer’s four collections capture the essence of gift giving; TAG Heuer Formula 1 Chronograph honours Ayrton Senna’s racing legacy; TAG Heuer honours Ayrton Senna’s São Paulo legacy; TAG Heuer opens Tokyo flagship in Ginza’s design quarter.
Our TAG Heuer stories appear in Horology, and every one is gathered on this page.
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