Since 1883, Alpina has shaped the true sports watch, uniting Alpine spirit, Swiss precision and an enduring love of adventure.
Founded by Gottlieb Hauser.
The Alpina name and its red triangle emblem first appeared on timepieces in 1908, and remain the house signature today.
In 1938 the Alpina 4 defined the modern sports watch through four pillars: antimagnetic, antishock, water resistant and stainless steel.
Alpina has crafted pilot watches since the 1920s, a heritage celebrated today in its distinguished Startimer collection.
Since 2006 the house has worked from a purpose built manufacture in Geneva, where it creates its own Swiss movements in house.
The Alps draw themselves and the red triangle rises over the summit like a dawn.
New stories from Alpina arrive here as we publish them, straight from the house.
Every timepiece is best discovered in person: on the wrist, in the hand, and in the company of those who made it.
Every house in this collection has its own world on Simply Luxury.
The Alpina name belongs to its owners. Stories on Simply Luxury are drawn from the house's own published content. Illustrations by Simply Luxury.