March LA.B unites Biarritz soul and Californian ease, crafting watches of seventies inspired elegance with Swiss precision and French savoir faire.
Founded by Alain Marhic and Joseph Chatel, with creative director Jérôme Mage.
The LA.B in the name joins Los Angeles and Biarritz, the two cities where the founding partners lived.
After two years of development, the first watches arrived in 2011, named AM1, JC1 and JM1 after the founders' initials.
From 2013 assembly and bracelet making moved to Franche Comté, rooting the house firmly in French watchmaking craft.
Swiss La Joux Perret movements are assembled in Besançon, uniting Swiss precision with a distinctly French signature.
The angular AM2 is drawn facet by facet as the Atlantic swell rises across its dial.
New stories from March LA.B arrive here as we publish them, straight from the house.
Every timepiece is best discovered in person: on the wrist, in the hand, and in the company of those who made it.
Every house in this collection has its own world on Simply Luxury.
The March LA.B name belongs to its owners. Stories on Simply Luxury are drawn from the house's own published content. Illustrations by Simply Luxury.