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Geneva chronograph atelier · Horology

Singer Reimagined

Born of a passion for racing and pure design, this Geneva atelier reimagines the chronograph with the soul of a classic sports car.

2017
Since 2017

Measured in time.

Founded by Marco Borraccino, with Rob Dickinson of Singer.

Singer Reimagined was launched in 2017 by designer Marco Borraccino, sharing the philosophy of reimagining with Rob Dickinson, founder of Singer Vehicle Design in California.
The Story

Chapters of Singer Reimagined

I

Its debut Track1 is powered by the AgenGraphe, an automatic column wheel chronograph developed by Agenhor, the Geneva atelier founded by master watchmaker Jean Marc Wiederrecht.

II

The Track1 places large coaxial chronograph hands at the centre, while hours and minutes appear on rotating discs at six o'clock, inspired by dashboard instruments.

III

The Track1 won the chronograph prize at the 2018 Grand Prix d'Horlogerie de Genève, a celebrated triumph for the young Geneva house.

IV

The Divetrack, a titanium mechanical diving chronograph rated to 300 metres, took five years to develop and tracks dive time, surface intervals and decompression.

The Signature

The Track1 central chronograph

Central chronograph hands sweep like a tachometer while the time discs turn at six.

On Simply Luxury

The latest from Singer Reimagined

5 November 2026

Singer Reimagined DualTrack 43mm: dual time, disciplined design

Every Horology story →
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Find Singer Reimagined

Every timepiece is best discovered in person: on the wrist, in the hand, and in the company of those who made it.

Where to find them
Geneva, Switzerland
Horology

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Singer Reimagined
Chronograph atelier, Geneva.
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The Singer Reimagined name belongs to its owners. Stories on Simply Luxury are drawn from the house's own published content. Illustrations by Simply Luxury.