Simply Luxury
Discover luxury fashion, leading designers, couture, collections, craftsmanship and style from the world’s most influential houses.
Discover Simply Luxury
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74 published stories in Fashion. Latest first.
Fashion
Off-White is extending its universe with L/AB c/o Off-White, a new label built around everyday clothing, youth culture and creative participation. Positioned at more accessible price points, the line translates familiar Off-White codes into a broader wardrobe of T-shirts, hoodies, tracksuits, denim and sneakers.
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Fashion
Kate Moss takes centre stage in Gucci Primavera, starring in Johan Renck’s cinematic campaign film And We Shall Dance Again as Demna’s new Gucci vocabulary moves from runway to image, music and cultural moment.
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Fashion
CHANEL’s Fall/Winter 2026 Pre-Collection approaches familiar house signatures with a lighter, more youthful sensibility. Under Matthieu Blazy’s creative direction, tweed, tailoring, florals and accessories are loosened from formal conventions, creating a wardrobe that moves between polished dressing, everyday ease and evening expression.
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Fashion
For its Fall/Winter 2026–2027 campaign, Loro Piana travels to Houston, placing the season’s wardrobe within the Menil Collection and Rothko Chapel. Photographed by Mario Sorrenti, the campaign considers clothing through movement, architecture and materiality, allowing the garments to respond naturally to two spaces shaped by art and contemplation.
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Fashion
Gucci’s Primavera campaign offers an early glimpse of Demna’s direction for the Italian house, bringing together an eclectic cast, references to classical portraiture and a collection built around ease, movement and contrasting textures. The campaign follows his debut runway presentation and begins to define how heritage might be reconsidered for a new era.
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Fashion
For Spring 2027, Thom Browne returns to Italy for the first time since 2008, bringing the designer’s recognisable language of American prep into a distinctly Milanese setting. The collection examines familiar tailoring through elaborate handwork, playful proportions, embroidery and references to insects, seasonal change and the passage of garments through generations.
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Fashion
For Spring 2026, Oscar de la Renta turns to the energy of renewal, translating the optimism of the season into intricate surface work, fluid silhouettes and botanical motifs. Under Co-Creative Directors Laura Kim and Fernando Garcia, the collection balances the romance of the natural world with the precision of couture-inspired craftsmanship.
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Fashion
Max Mara's new Le Parfum translates the house's most enduring sartorial code - the 101801 coat - into a woody floral scent fronted by Florence Pugh and created under the maison's fragrance partnership with Shiseido.
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Fashion
For Pre-Fall 2026, Cult Gaia turns to Rome for a study in contrast, using two women, tactile materials and organic references to explore different expressions of femininity. The resulting collection moves between structure and softness, precision and ease, with a sun-warmed palette that gives the season a quietly cinematic character.
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Fashion
For Fall/Winter 2026, Rick Owens turns to the idea of the tower as both sanctuary and warning. Presented in Paris across the men’s and women’s collections, “TOWER” brings together protective materials, monumental silhouettes and painstaking handcraft, framing fashion as an instrument of strength, resistance and hope.
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